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| Ian Kennedy OAM |
Marketing guru
Regarded as the ‘Father of Direct Marketing’, the visionary and pioneer is the brainchild behind some of Australia’s most successful campaigns: membership acquisition for Diners Club, building the first loyalty database for Qantas, launching the State Bank's first ATM card and developing the first direct response TV campaign for AMP. Ian’s 30 year career has earned him Australia’s highest honours in the business, and frequent speaking engagements across the globe. He is also President of the Starlight Children's Foundation and is frequently quoted on marketing issues. ... |
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