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| Tim Pethick |
Nudie Juice founder; achieved $18m turnover in two years
Imagine Tim Pethick’s delight when, after just two years in business, his fresh juice brand Nudie turned over $18m. The business savvy entrepreneur launched Nudie for two reasons: to indulge his fresh fruit cravings and to demonstrate the power of emotional branding. Nudie’s stampeding success was recognised with it’s inclusion in the top 10 most influential brands for the Asia Pacific region. Described as a “disruptive brand”, a devastating fire to the Nudie processing plant in 2004 was not enough to halt its epic journey, and Nudie resumed production just six weeks later. ... |
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