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Demographic and social change expert
Bernard is a leading commentator and advisor to corporate Australia on consumer, cultural and demographic trends. He is sought after by blue-chip companies to stimulate thought provoking discussion, and property investors and developers on matters of trend forecasting. Author of best-selling The Big Shift, Bernard has released two other books, is a magazine and newspaper columnist, and guest on television programs including Business Sunday, SBS debate show Insight, and 60 Minutes. Bernard is a compelling and entertaining speaker.
Through his work, Bernard Salt has established an enviable reputation as an advisor to leading property investors and developers on matters relating to market demand. He is however best known to Australian business for his commentary in the media on the business implications of demographic and social change.
A columnist with 'The Australian' and 'Wish' magazine, Bernard Salt is also the author of the popular best-selling book 'The Big Shift: Welcome to the Third Australian Culture' and his 2006 release, 'The Big Picture'.
Diverse corporations, diverse interests
Bernard Salt is engaged by diverse corporations to review market trends and to advise on business acquisitions and expansions. He is frequently quoted in the Australian media and has appeared on numerous radio and television programs including 'Business Sunday', 'A Current Affair', '60 Minutes', 'Today Tonight', 'Today Show', and 'Nightline'.
Informative, witty, incisive
Informative, witty, incisive and ‘very human’, Bernard Salt's style is a unique blend of substance and humour. He can provide a lively and dynamic exposé of cultural change and demographic shifts, focusing on the outlook and implications for business over the next two decades.
Speaking Topics include
Bernard Salt's best-selling book, 'The Big Shift' is a landmark outlook that chronicles Australia from the unique bush culture of the swagman, to today's world of boomers, Xers and Dotcoms. Through its engaging text, the book considers the rise of suburbia in our national psyche and maps out the likely influences on Australian culture over the approaching decades of the twenty-first century.
Bernard Salt's conclusion is powerful - no less than the rise of a third Australian culture - the culture of the beach. He forecast the growth in popularity of the 'seachange'. What are the implications of such a seachange? How will Australian society look in 20 years' time? Will the rush to purchase real estate in the Central Business District areas last? And how will the baby-boomers' maturing to middle-age and beyond impact on our culture?
'The Big Picture'
In 'The Big Picture', Bernard Salt poses some big questions about social change. When did it become socially acceptable, or at least not unacceptable, for a young couple to have children out of wedlock?
The answer is at some stage during the 1990s.
What events and value-shifts have had the most influence on us as a nation? Can the Fella Filter save us from the man drought? Is food the new sex for the over-40s? What is the chaperone syndrome? At what age do you cease being young?
Bernard Salt tackles these and other social and demographic questions facing the Australian nation. 'The Big Picture' interprets the factors that have a bearing on where we live, when we marry, and how we will work.
The motivational forces that shape the Australian community are revealed under Bernard Salt's unique scrutiny and analysis.
Entertaining and Persuasive
An entertaining and persuasive speaker, Bernard Salt travels Australia extensively. The Age describes his style as “part stand-up comedian, part number-crunching economics….”