Justin Herald

Founder - Attitude Inc.

Justin Herald was told he had an “attitude problem”. He turned his attitude problem into a livelihood.  With his last $50 Justin printed five $10.00 t-shirts with the slogan "In the end it's all a matter of attitude".  Seven International best sellers and the International Entrepreneur of the Year award behind him. Justin now spends his life motivating people to help them create financial and emotional wealth.

In 1995 with only $50 in his pocket, Justin Herald decided to start his own business. He hadn't really looked at all the pros and cons, he just wanted to take control of his own destiny. At this stage he had no experience in what he was about to embark on. He had enough money to buy 4 blank t-shirts and have them printed with his logo. He sold those shirts to 4 of his friends and then made 8, he sold those and then made 16, then 32, 64 and at last count, early this year, his company "Attitude" had sold over 150,000 units! "Attitude" currently sells its brand in over 1800 stores throughout Australia. In 2001, they launched into New Zealand and have plans to launch in the US market. With the "Attitude" label striking a chord in the public, major corporations are queuing up to use the "Attitude" name and logo. In 2002, the combined "Attitude" range of products turned over $25 million.

Justin Herald has been invited to join "The Small Business Advisory Group", a federal government body established to advise the Taxation Department on how to treat small business. He was recently named the International Entrepreneur Of The Year award for 2004/2005, and will receive the award from Prince Albert of Monaco in Monte Carlo later this year.

His first two books, "Would you like Attitude with  that?" and "What are you waiting for?" have become international best sellers  and his latest release of December 2004, "It's all a matter of Attitude", has become an Australian best seller in less than two weeks.

In 2005, Justin Herald won the International Entrepreneur of the Year and aleady in 2006 he has been nominated to receive the Davos Future Leadership Award, which recognises 50 of the nations' most influential leaders of the next and new generation.