Tom O'Toole

The Beechworth Baker

One of Australia’s greatest success stories, be inspired by the “Baker from Beechworth” who turned a poorly performing regional bakery into a thriving business that not only enjoys $4 million of annual turnover, but is credited with reviving an entire community. A self confessed kindergarten drop out, Tom’s instinctive business skill and acumen has him at the top of his game, and his business model emulated world-wide. Audiences relate to his Aussie larrikin style and charming guile. 

ABOUT TOM O'TOOLE 

The beginnings of Tom O'Toole’s rise to business triumph originated in a small bakery in a small, dying, and isolated country town with a population of 3,000 people. Gradually, under Tom’s guidance, the business grew from two employees to 70 full and part timers; from an annual turnover of $100,000 to well over $4 million. The Beechworth Bakery is now serving in excess of 900,000 customers per year. Tom’s work energized a small country town and instigated the rebirth of a community.

Tom O'Toole has not relied on formal education for his success. A self-confessed kindergarten drop-out, O’Toole was poorly educated as a child. Knowing first-hand about poverty and deprivation, Tom came from an impoverished background and has experienced the lowest of lows.

But Tom has overcome all obstacles to become a beaming icon of an entire industry. Tom O’Toole is one of a kind, and all Australians who own a business owe it to themselves to get a dose of his insights.

“My bread is probably no better than the rest, but our service vision lifts us right out of the crowd.” 

The O’Toole Philosophies 

· If you wouldn’t buy it, then don’t sell it
· Attitudes are contagious
· Nothing changes if nothing changes
· If it’s to be, it’s up to me
· Don’t let someone else steal your day
· Tom O'Toole preaches a consistent philosophy on quality of product and service. Ever-changing quotes appear around the working environments of the bakery and in the staff newsletter. He believes that if staff are to perform, they must be a part of this culture.

Tom’s passion for spreading the word on motivation and achievement has resulted in a natural ‘metamorphosis’ with speaking engagements throughout Australia and overseas.

His passionate, witty and natural way of presenting has created great interest. Tom O'Toole is now in constant demand as a speaker.

Testimonials 

Excellent. Very enthusiastically received by our network of authorised dealers. Tom provided an inspirational, yet ‘real’ model for our team.”
ADT Security

“Excellent. Tom O’Toole was excellent and very entertaining and motivational.” 
Centro Properties

“Tom’s energy and enthusiasm was infectious. He spoke about experiences in a manner that our dealers could relate to. A first class start to our business conference.”
L.D Wholesale Tyres

“Excellent. Simple messages that we constantly need reminding of – portrayed with such vigour and enthusiasm – the audience loved it and laughed a lot.”
Spencer Institute of TAF

“In the wrap of the conference today the Federal President stated that in the 12 years of the conference Tom was the most inspiring motivational speaker to ever present at this conference.”
Liquor Stores Association Conference

“The Delegates obviously enjoyed your dynamic, inspirational, enthusiastic, vibrant presentation and the rating comments definitely reflect this. Your presentation rated the highest of all the sessions and was a great finish to Congress.”
CPA Congress

Currently 

Under O'Toole's management, the Beechworth Bakery has become the highest earning single bakery retailer in Australia, and is the worthy winner of various national and state marketing and business awards. His business model is being emulated around the world. Tom has now opened successful bakeries in other parts of regional Victoria including Bendigo, Albury, Echuca and Healesville. His business enterprise is growing nationally with a new venture in Western Australia.