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JoAnna Ferrari

JoAnna Ferrari


After Dinner - Challenge - Change Management - Coaching - Communications - Innovation - Inspiration - Inspirational - Keynote - Keynote Speakers - Leadership - Motivation

“The Transition Specialist”

JoAnna Ferrari is ‘The Transition Specialist’. Joanna has transitioned and reinvented herself over 21 times during her life. She has transitioned from child to entrepreneur at 15, from sciences to entertainment and model at 21, from sales to executive at 34, from executive to international speaker/author at 38, moving her life from Chicago to Australia culminating in her most significant transition in 2013 from male to female. It was during this transition JoAnna had to draw on all her… courage, beliefs, survival instincts and fortitude as she went from broke and depressed back to trusted executive coach, author and speaker.

JoAnna is not only savvy about transitions and performance coaching, she is a wickedly sassy storyteller. Her stories are funny, bold inspiring adventures of personal experiences that are provocative and memorable. More importantly, they move an audience to feel and embrace, not just hear her message. She calls this “The JoAnna Ferrari Experience”.

JoAnna’s Background

JoAnna is no stranger to the seminar and personal development arena. Since 1989, she has been working as a sales manager, sales coach, sales trainer or consultant with various groups selling live and video-based seminars, as well as personal development products and coaching services. She has assisted other companies worldwide in selling personal development, corporate training and seminars.

To say JoAnna has a diverse and accomplished business background would be understating the breadth and depth of her experience. A small snapshot her career so far:

  • At 32 she became the Director of a 300-seat call centre
  • By 38 had built and owned her own telephone marketing centre
  • Travelled the world internationally training sales teams
  • Vice-President of Sales and Marketing for Nightingale Conant (a world leader in personal development training) where she developed their inside sales initiatives and also developed several coaching programs for them
  • CEO of Anthony Robbins business in Australia
  • Consulted to Telcoinbox and helped grow the business from $8 million to $80 million in three years
  • Consulted and trained business in over 140 industries and trained sales teams in 5 countries
  • Coached and trained CEO’s
  • Spoken to audiences from 10 to 10,000 people

JoAnna lives by an idea that many people only give lip service to “You can be, do and have anything you wholeheartedly put your attention to”. But to truly live this way, you must be willing to explore, experiment and express yourself in brave new ways. This single idea has been the key in her reinventing herself and in transforming businesses, teams and individual clients. She has used the ideas she teaches to become a highly successful executive in numerous businesses, to consult to businesses in over 140 different industries, to train sales teams in five countries, to become a highly requested and referred performance coach for top executives and to transition her life and her gender.

What Is A Transition?

Transition by its very definition means; to change from one situation, form, or state to another. It includes causing someone or something to transition as well. Transitions are considered highly undefinable due to the high number of variables that can influence a transition. What helps make a transition more predictable, reliable, organised and satisfying is when you understand the type of transition you are in. There are three major types and two minors. There are also three phases to a transition. When you know what kind of transition you are in, if it’s a major or a minor and what phase you are in, you can better affect the variables and therefore the process, outcome or both of a transition. When you can perform a transition instead of enduring or getting stuck in it, you can then enjoy and understand better how powerful an opportunity transitions present.

Why Engage JoAnna To Speak?

All of JoAnna’s solutions and strategies are based on years of studies she has spent in cultivating her skills in leadership, negotiation, mediation, behavioural biology, human engineering, neurosciences and solutioneering, which is solution engineering. Her presentations are suitable for executive and leadership teams, sales teams, organisations and associations, any group that needs to know how to embrace and excel in making a change for the better.

JoAnna teaches audiences that there are three major and two minor transitions you can expect to face all throughout your life. She has become a master transitional and performance coach and is called on to help people come aware of where they ‘honestly’ are in their life. As she puts it “People rarely know how to activate the energy to start a transition”. They also don’t know how to recognise the habitual thinking or actions that has them trapped in a transition.

JoAnna helps audiences realise some simple adaptable concepts that make transitions easier and more enjoyable, then gives them the keys to making the changes sustainable and duplicable.  

Her mission is “to change the world’s mind” by showing people transitions are not as scary as they think and that with just a little courage and curiosity, you can transform your own life into a satisfying and splendid experience you are proud to own.

JoAnna’s Presentation Topics Include

You DON’T Have To Change, You Just CAN’T Stay The Same!

Nothing ever stays the same. One small little change can have a huge domino effect on a life, career or business. Why don’t we embrace this concept? Simple…We are afraid of change. We are afraid of transitions. WHY? Because we don’t understand the value, beauty or the process of making change and transition work for us. JoAnna Ferrari is “The Transition Specialist” She has reinvented herself over 21 times and she has helped thousands of individuals, teams and business, get into, get out of or get unstuck from a transition. In this fun and fast paced presentation, you’ll learn the three major and two minor types of transitions. You’ll find your own patterns of avoidance and how they’ve worked for you in the past, you’ll learn how to cultivate activation energy, so you can skyrocket to higher levels of success, how to love transitions and you’ll know right where you are is where now is where you’ll find your next big win and why. These ideas have been taught to long-term unemployed, business executives, sales teams and at national conferences to help stimulate innovation, diversity, inclusion, differentiation, vision, and trust.   

The JoAnna Ferrari Experience- My Life In Two Parts.

When JoAnna tells her story you’ll hear of how she became successful in her male life in words and pictures. How she went into the unknown of gender transition and almost died and how she came through the transition to transform her whole life! You might ask, how can someone change their gender and come away a stronger, happier and more confident person and teacher? Isn’t gender transition a mental illness? The answer is No, it is actually one of the most empowering experiences a person can have. Not everyone needs to transition their gender, so they can experience the incredible transformative power of transitioning.  Everyone has something they want to be, do or have that is different from the way they live now. The reason they don’t change is because A) They don’t know how and B) They are afraid of what people will say, do or think of them if they attempt to have a happier, more fully expressed and satisfying life than they are living now. Learn what transition means, what Joanna learned from it and how you can have the life you truly want to experience, simply by letting go and letting your “secret self” come to life in this world. This is a powerful and emotional session where you’ll experience JoAnna’s and your own past, present and future, so you too can live every day happy.

Presentation Topics Include

  • ReThinking Life’s Rules (Your Secret Self)
  • Growing Into Greatness: Harnessing the Power of Transitions
  • Dare to Embrace Change: Champion Your Own Success


“JoAnna was the closing speaker at our TEDxMelbourne 2016 event. She delivered the most powerful and passionate talk of the day and ended up with a well deserved standing ovation (hard to do on a TEDx stage).”
Licensee and Curator at TEDx Melbourne

“I needed someone to help me transition the business from an entrepreneur run and managed business to a senior management run business. Over a 12-month period we transformed the business into a less stressed business while maintaining the same rates of growth. The culmination of which saw our profit increase 8 fold! I can unreservedly recommend JoAnna to achieve your business goals”. 
Managing Director and Global CEO Telcoinabox

“Joanna's gift lies in the fact that she quickly helps you understand what is holding you back, she has a passion & drive to bring out your best.”
Manager Business Partnerships BT Financial Group

“Within the first minute of meeting JoAnna, I was motivated – her positivity is infectious! She has a unique ability of helping you work through a problem and provided me invaluable tools to the get the results I wanted. I cannot speak highly enough of JoAnna!”
Service Delivery Manager Hays

“She is a great communicator and engages very well with her audience. We received great feedback and JoAnna was the stand out guest, with many learnings from audience members coming from JoAnna's input.”
Business Operations Manager St George Retail Bank

“JoAnna was wonderful. She was energetic and passionate about giving her best presentation for our conference. Well in advance of the conference JoAnna reached out to get a better idea of the audience and displayed a sincere dedication to understanding the audience and working to achieve a presentation that would suit them and the room.”
Australian Nursing and Midwifery Federation

“JoAnna is an inspirational and motivational speaker. Her passion is infectious and she is able to engage her audience effectively and with verve. JoAnna is also skilled at distilling the main points of a presentation into easy to inspire and remember points.” JoAnna inspires her audiences who are full of praise for both her speaking content and her presenting style.
The Stella Network leader at BT Financial Group

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