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3 Key Areas Every Small Business Should Improve On

By Admin | 5 July 2017 |

Every small business that wants to be successful should always be looking for ways to improve. However, it can be a challenge to know exactly where to focus your efforts to make small improvements for the success of your business. After all, you wouldn’t want to spend a lot of resources on developing strategies that may not work or aren’t worth the effort.

This article examines the 3 key areas that your business can make improvements and to drive your success.

1 Gaining New Customers

The success of any business – large or small – depends greatly on its customers. However, acquiring new customers can be one of the biggest challenges facing small businesses. If you are a small business owner, you know how difficult it can be to compete with your competition.

To get new customers, it’s important to look for ways to improve on your current marketing strategies. So, ask yourself these questions:

  • Do I offer products or services that are viewed as high quality by others?
  • Have I priced my products competitively?
  • Do I know the demographics of my target market?
  • Am I embracing various marketing platforms like blogging, content marketing, and social media?
  • Do I actively seek out referrals and publish testimonials on my website?

Answering these questions can help you focus your marketing efforts and make great improvements in acquiring new customers.

2 Streamlining Cash Flow

The next area that every small business can make improvements is optimising cash flow. No business can be successful without cash – even charities need cash to operate effectively.

Of course, each business is different and cash flow in different types of businesses can differ. However, there are a few principles that can help you streamline your cash flow.

First of all, it’s especially important for small businesses to focus on profits, not just revenue. Even large multi-nationals that have billions of dollars revenue may not be making much profit. There are a few ways you can do this:

  • Choose your clients wisely. It’s important to have clients that have creditworthiness and who will pay their bills on time.
  • Charge clients on the right basis. For example, you might land a client that appears will bring in a lot of However, if the job in question will take much longer than you expect, you may have problems with cash flow. So, will you charge by the hour, for the completed project, or a mixture of both?
  • Be upfront. Don’t assume that clients realise that a project may take more time and resources than they expect. Always be upfront with a client if you predict an overspend or it will take more resources to complete.

Another way that you can improve cash flow is to offer incentives to customers or clients to pay fast.

3 Effective Management

If you are a small business owner or entrepreneur, it’s important to see your role in management. Of course, it can boost employee morale if they see the boss rolling up their sleeves and getting busy with the day-to-day tasks of the business. However, if you do this too often, who is “steering the ship?” So, make sure and implement effective management systems.

Once you have systems of management in place that work, don’t allow staff or team members to change them without your approval. Effective management systems help you to focus on providing a consistent service to your clients and employees.

Another way to manage your business effectively is to make sure and get the right employees. This may mean not hiring friends unless they definitely have the skills needed for the job. Also, you should be quick to get rid of any employee that is holding your business back.