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Mark McCrindle

Mark McCrindle


Academics - Advertising - After Dinner - Ageing - Business - Change Management - Communications - Competitive Advantage - Demographic Trends - FMCG - Forecasting - Future - Generation X - Generational Change - Global Trends - Globalisation - Keynote Speakers - Marketing - Retail - Sales - Small Business - Social Trends - Trends - Y & Z

Leading Futurist & Demographer

Social Researcher & Trends Expert
MA, BSc. (Psychology), QPMR

Mark McCrindle is a social researcher with an international reputation for tracking emerging trends, demographic change and customer shifts.

A regular social commentator for prominent media channels, Mark’s understanding of the key issues facing the emerging generations as well as his engaging communication style, places him in high demand as a commentator in the press, on radio and on television shows such as Sunrise, The Today Show, 7pm Project, A Current Affair, Today Tonight, 2UE and ABC.

Mark is the Director of McCrindle Research, whose clients include over 100 multinational organisations. His highly valued research and reports have developed his renown as a futurist, demographer and social commentator.

Highly regarded for his multi-faceted presentations, Mark brings a fresh approach to his keynote addresses at conferences, boardroom briefings or facilitated workshops.

Mark graduated from the University of NSW with a BSc (Psychology) after which he completed a Masters degree (MA) in sociology and he is qualified with the research industry’s highest accreditation: QPMR (Qualified Practising Market Researcher). Mark is the author of three books on emerging trends and social change: The ABC of XYZ: Understanding the Global Generations published by UNSW Press, Word Up: A Lexicon and Guide to Communication in the 21st Century published by Halstead Press and The Power of Good published by Hybrid Publishers.

Presentation Topics Include

  • Understanding and Engaging with the Ever Changing Customer
  • Emerging Technologies, New Strategies: Trends and Tactics with Social Media
  • Changing Times, Emerging Trends
  • A Demographic Snapshot of Australi Now and Towards 2020
  • The Future Forum
  • Understanding and Engaging with Generation Z
  • Leading Teams in Changing Times: Recruiting, Retaining and Motivating Diverse Generations
  • Communication Skills for the 21st Century


“Rave reviews you movie star.  What an outstanding event.  Your contribution to the industry is a measure of your talent.  Thank you."
Real Estate Institute of Australia, Doug Malouf, DTS Director

"A dynamic young man who has an exceptional grasp on the thought patterns and trends of today's youth."
AMP, Trevor Fisher, Portfolio Manager

"Mark's speeches, and his sessions, were very positively received by those involved.  He brought a unique perspective and skill to our agenda, as well as contributing throughout the conference."
AIESEC, Emily Cooper, President

"Mark is the most dynamic young speaker I have ever heard about youth issues and is the only one that has been able to explain the youth mindset to me!  He blitzed older, more experienced speakers off the stage and is able to capture an audience with ease."
Australian Business, Kim McGuinness, Manager

“Marks’ presentation was dynamic, professional and expertly tailored to the precise needs of our members.  Mark is an impressive and knowledgeable speaker on the subject of Generation X."
Society of Association Executives, Wendy Foster, President

“Excellent! Wonderful! Great! Fantastic! Both the young people and the teachers/career advisers were very engaged by Mark. He is very believable. He walked the walk NOT just talked the talk. Inspiring. We have received great feedback on him."
ANTA, Liz Keyes, Senior Project Officer

"As accountants, we look for research and factual information in presentations, and you certainly conveyed that during yours.  I also appreciated your willingness to research our particular industry."
Added Value Corporation, Thea Foster, Director

"Mark thanks for a sensational presentation last night. The members who attended had very good feedback with some saying that it was the best presentation yet!"
Australian Business, Lisa Evans, Managers' Forum 

“Mark was excellent and very conscientious and sincere about getting the facts right.  It was enough to whet the audience's appetite to come back for more."
Redkin, Ann-Maree Mason, National Education Manager 

“Excellent presentation, brilliant speaker.  Good choice and topic"
MLC Professional Development Day, Matthew Pusey, MLC 

“Mark was certainly a star.  He is one of the best presenters I have seen in a long time.  We have had nothing but favourable comments."
Australia Post, Louise O’Neill, Business Post Manager 

“Passionate, articulate…the best speaker of the day"
Marketing To Gen X Conference, Singapore, Serene Lim, CEO 

“The Conference evaluations returned also indicated overwhelmingly high ratings regarding your participation.  You may also be interested to know that the Melbourne Age reported extensively about your comments on Generation Y."
Trends 21 Conference, Dr Kameel Majdali, Convener 

“May I make special mention of the research and effort Mark McCrindle went to…his address was enlightening, applicable and refreshing because he called it exactly as it was, which became a real awakening for our delegates."
Twin Towns Services Club, Russell Roylance, General Manager 

“High Energy Speaker. Worked well with our conference theme and at the right stage of the day to energise our team.  Good to hear confirmation that our ideas were on the right track."
Telstra Country Wide  

“His presentation was fresh, engaging, interactive and responsive. He connected with the audience well and created natural breaks for input and discussion. Mark's material was really well-researched and structured to enable the audience to gain real insights into how the generations sat within our organisation and their varied learning and coaching styles. The research allowed for real points to be effectively made and provided great snapshots of characteristics, appropriate training structures and motivation techniques directed at each generation." 
ANZ Banking Group 

"Excellent. Well received by all delegates. For many it was the highlight of the conference." 
Southbank Institute 

You came to us already high recommended as a keynote speaker, and that recommendation has been amply confirmed by our address at our event. Here are some quotes from the evaluations: 'very inspiring', 'riveting', 'absolutely excellent', and 'captured and involved us all'."
Scouts Australia, Reg Williams - Chief Commissioner.

“Your presentation gained the attention of all and has raised the benchmark for our speakers." 
The Illawarra Connection 

“Absolutely topical, really strong insights. Excellent presenter, most enjoyable." 

“Thought he was spot on! Great speaker: entertaining and to the point. The best speaker on the day." 

“The presentation was full of amazing practical tips, advice and information with wonderful stories built in. You absolutely have an amazing voice and hold people’s attention with your vibrant and energetic facilitation." 
Pitcher Partners

Mark was absolutely wonderful - his topic was spot on... good, meaty, relevant content, engaging, direct and funny - everything you want in a speaker!
Real Estate Leadership Forum

Very engaging and entertaining. Great audience feedback
King & Wood Mallesons

Mark was fantastic - feedback from his session has been excellent and he kept the group engaged for the entire 2 hour period. He did a lot of pre-work for us and really tailored the program to meet our conference objectives. All his efforts were much appreciated
Macquarie Bank

He was excellent. He resonated really well with the attendees. Mark's passion was clear in his delivery

Well received - a lot of content but easily digestible - Mark kept it relevant and entertaining

Loved every minute of this presentation. Could have listened to Mark for the whole two days.
Futuregen Conference

The feedback from our people was very positive and you helped make the day a huge success for us
McGrath Real Estate

Relevant, informative, energetic, engaging, useful and practical. Interesting and thought provoking. It was received very positively and the leaders learnt from it

Brilliant, humorous, innovative, thought provoking, informative, very well received
Brisbane Water Secondary College

Excellent, our initial feedback from delegates has been overwhelmingly positive about Mark's presentation

Very much on topic with the Conference theme, and great content. Very professional presentation
Leagues Clubs Australia

Your presentation at the Conference dinner on the different generations and strategies for engaging them was insightful, topical and amusing
The Hon Julie Bishop MP

Mark’s sessions were the best of the day with the topics being the most beneficial and relevant of the entire conference

I want to thank you for playing a key role in our Conference. We all benefited from your input and I very much appreciate the contribution that you made
Wesfarmers Ltd

Not only was your presentation extremely relevant, but it was also informative, motivational, well structured, and entertaining. The global demand for your services comes as no surprise, as it was simply a treat to be entertained by your presentation
Automotive Training Authority

Your delivery was relevant and focussed, and provided us with an opportunity to hear first hand from young consumers you have researched.
Toyota Australia

Your talk engendered much discussion and I am sure people will begin to develop some of the ideas you spoke about in order to make galleries and exhibitions more enticing to the next generation of visitors
Public Galleries Association of Victoria

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