Shelley Barrett
TopicsBranding - Business - CEO/Chairman - Competitive Advantage - Cosmetics - Creativity - Customer Service - E commerce - Entrepreneurs - Fashion - Goal Setting - Innovation - Keynote - Leadership - Marketing - Motivation - Personal Development - Retail - Sales - Small Business - Teamwork - Trends - Women in Business
Shelley Barrett is the Ernst & Young 2005 Young Entrepreneur of The Year. Starting her own Model Management company at just 21 years of age She grew the business to representing over 1500 models, actors and TV talent, securing them work in Australia and around the world. 8 years into building one of the top 5 model agencies in Australia, Shelley recognized a gap in the beauty industry and in her typical tenacious fashion went for it.
In 2002 Shelley launched ModelCo beauty products with just one innovative item. By 2007 she has over 130 products in the ModelCo range sold through some of the worlds most prestigious beauty stores, including David Jones in Australia, Printemps and Collette in Paris, Henri Bendel, Sephora and Victoria’s Secret in the USA, Space NK in the UK and Villa Moda in the Middle East. Retail sales will reach 20 million dollars this year.
Innovation
Shelley is an innovator. She listens intently to the feedback she gets from her customers and from many of the worlds top models and actresses about the needs of young women on the go. She leads a team of young creative minds who accept no boundaries in their thinking. They have developed unique products that none of the world’s leading beauty brands have seen. Leading edge creative thinking and a highly disciplined new product development cycle has seen ModelCo recognized today as the ‘fastest growing Beauty Brand in the World!’
The business model Shelley used is a shining example of finding a way to build sustainable competitive advantage in one of the world’s most competitive industries. She is happy to share the details of how to build a brand through superior differentiated products that command higher margins, whilst at the same time creating a strategy and structure that make her a low cost producer. ‘if you can buy low and sell high, then superior profits have to result’.
Shelley Barrett’s story is inspiring and dynamic. She is an exceptional leader who has great vision, consumer insight, creativity, drive & integrity. She is in heavy and constant demand for media interviews around the world and chooses to do selected speaking engagements so that others might be inspired, moved and touched by her story.
Comments
‘The sky’s the limit for ModelCo founder Shelley Barrett who at 31 is well on her way to creating a global Australian Cosmetics Brand’
Jack Yan Beauty Insider
Innovation & inspiration have turned a smart idea into a multi million dollar cosmetics business’
Hannah Rand Vogue Australia
‘Barrett is now playing with the big guns of the beauty industry. Big ideas are what got Barrett on the path to success in the 1st place.’
Kelly Armstrong Emirates Woman
Business Awards
2005 ‘My Business’ best marketing campaign
2005 ‘My Business’ best small business
2005 Ernst & Young ‘Young Entrepreneur of the Year’
2004 NSW Winner Telstra Woman’s Award
2004 American Express Award ‘fastest growing small business’
Topics include
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“The Ten Most Important things I’ve learned on the way to Entrepreneur of the Year”
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“Product Innovation through Customer Understanding”
