David Staughton

Business - Sales - Motivation

"Big Dave" Staughton is a scientist and award-winning businessman who makes selling easy. Whether you sell by phone, by email, at trade shows, either face to face or via the web, Big Dave can show you how to get the most from your team, your prospects and your existing customers.

He’s a proven expert on selling off-peak (or selling the long-tail) and has the ability to significantly improve your sales of off-season, slow-moving or less-popular products and services. As Dave says "It's easy to sell what's popular but it’s more profitable to sell what's not"

Big Dave's innovative principles for Gen X & Y Staff, Off-peak and Cross Selling are critical for those Industries with staff that serve & sell. 

About Dave
Dave exudes big energy and big passion! He is funny, frenetic and fired-up when it comes to producing long-term sustainable business results with positive people. David motivates people to move beyond their comfort zone, try new things and get much more out of life. Dave achieves genuine results through improved business leadership, strategy implementation, sales & marketing and most of all improving TEAMWORK !

David has over 20 years experience in a broad range of industries including Mining, Retail, Marketing, Hospitality, Franchise, Travel, Tourism & Consulting. He’s been passionate about business since working in the family hardware store at age 6. 

Background
David is a qualified Geologist and worked for five of Australia’s largest Mining Companies. He left to start his own hospitality business and ‘become a Millionaire by age 30’.

In 15 years he grew a function venue empire in Victoria. He built an enthusiastic, high energy hospitality team and hosted more than 2000 weddings & functions - winning Australian Bridal Industry awards three years in a row. He mastered the art of selling off-peak functions and had the busiest single room reception in Victoria.

He owned and operated a Retail Travel Agency for 7 years and was Chairman of Dandenong Ranges Tourism Association for 3 years. He was on the Yarra Valley & Dandenong Ranges Tourism Board and successfully established and operated the local Dandenong Ranges Visitor Information Centre.

In 2001 he successfully sold his businesses and has been using his extensive skills and experience motivating, coaching and training CEO’s and their teams ever since.

David is addicted to learning and personal development and has attended some of the world’s best courses. In addition, David is a prolific reader and owns more than 3000 business books.

David’s clients range from ASX listed companies & multi-million dollar multi-site businesses to private individuals seeking to have a better life. He is witty and entertaining and has been performing in front of an audience for over 15 years. 

Qualifications & Credentials
• Bachelor of Science (1st class Honours) from Melbourne & Monash Universities
• Associate Fellow Australian Institute of Management
• CEO Institute - Syndicate Member
• Certified Practitioner of NLP & Time Line Therapy
• Winner BHP Petroleum Prize 

Presentations include-(other topics available on request) 

The Secrets of Selling Off–peak
You’ll learn about the critical factors that determine your sales success and what you can do to instantly improve your results. We’ll cover the TEAMSales techniques for selling and maximizing your off-peak business.

Understanding Gen X & Y – Managing Generational Change
Find out the reasons & solutions for staff shortage and the cultural impact of having four generations in the workplace. Full of tips and techniques for dealing with younger staff. How to sell to the Generations.

How to Find & Keep Hard-working staff – Beyond “Gen Y”
In an era of chronic staff shortage and low retention rates, everyone’s heard Gen Y speaker tips about praising and rewarding your ultra-demanding young staff. Now discover practical strategies, tips & techniques you can use to find & keep staff that work. You’ll learn where to find the hardest working staff, how to inspire them and get them to be productive for the long-term.

Maximising your Web opportunities - How to use the Internet to sell more!
Make the most of the Internet to attract more business, build better relationships and discover the one web technique that will revolutionise events sales in the next five years.

Make the Most of your Customer Database with 21st Century Customer Loyalty. Traditional Marketing is failing. People are far less responsive to mass media advertising. Learn how to ‘flip the sales funnel’, maximise your existing relationships and make more sales from what you’ve already got. Find out how to really love your clients and prospects.

Cutting Edge Customer Experiences – Delivering Five Star Service and beyond
Online review sites like TripAdvisor and Eatability have changed the face of customer service expectations. Now everyone’s a critic and outstanding customer service is an expectation. It’s ‘word of mouth on steroids’ and it can make or break your business. Find out about why your online reputation and Net Promoter Score (NPS) are critical to your future success and what you can do about it.

Boosting your Price Confidence - How to charge and get what you’re really worth
Stop begging for business! Learn how to find and keep more lucrative clients. Develop your sales mindset and improve your price psychology. This keynote will change your relationship with money and pump up your profitability.