Entrepreneurship

Bernadette Schwerdt is one of Australia’s most accomplished marketers, communication experts and business commentators. She’s also one of the country’s most compelling and entertaining public speakers and presenters.

As the host of The Age and The Sydney Morning Herald’s online video show Secrets of Aussie Online Entrepreneurs and the author of the book by the same name, Bernadette is in a unique position to reveal the inner-most secrets behind how these outstanding business owners have risen to the top of their fields and shaken their industries to the core.

As an advertising and marketing executive, her decorated career has seen her work with iconic brands including Apple, Ford, American Express, Kodak and BHP. She’s also a qualified Master Trainer in Communication, and is in demand as an keynote speaker and trainer to the CEOs and management teams of leading companies including Cadbury Schweppes, Goldman Sachs and Merrill Lynch amongst many others.

Bernadette shares her insights with humour and theatricality and provides relevant, practical and useful case studies, ‘how-to’ checklists, and step-by-step processes on how those lessons can be applied by anyone – SMEs, associations, and corporate teams - to create successful online endeavours.

If you want to know where entrepreneurship, online entrepreneurship, and intrapreneurship are heading in Australia, then Bernadette is a must for your event.

Presentation Topics Include

• Top 10 Secrets of Online Entrepreneurship
  
• The Power of Intrapreneurship
  
• The Next Megatrend in Online Entrepreneurship
  
• How to Write Headlines That Sell
  
• Writing For Profit and Influence
  
• The Branding of You
  

Testimonials

The calibre of guest speakers which Toyota Australia provide at their dealer training courses has always been high, but they went to a totally new level by using Bernadette Schwerdt. Not only was Bernadette’s speech thoroughly entertaining and engaging, it also provided attendees with some savvy, straight forward techniques which could be used on a daily basis to improve their verbal and written communication skills. I’m not someone who often gives a 10 out of 10 – and I won’t now. I’m giving a 12.
Jarvis Cars

I just wanted to shoot you a quick email to say a MASSIVE THANK YOU - I used one of your “opening statements” (The results are in….) in my summary write up for our Q3 2017 Key Economic Indicator summaries (both national and state level) as per the PRDnationwide Alert email below, and it got picked up immediately by AFR as well as Domain and Courier Mail, and turned into a news article piece! I have done the Key Economic Indicators on a quarterly basis but news coverage on them has been minimum, whereas this time around I used one of your opening statements and boom – 3 news interview requests in a day. So THANK YOU for sharing those tips.
PRDnationwide

Bernadette was so wonderful to deal with! She provided us with great value - including a video promo clip and content for blog / publication in order for us to promote the event and her keynote. Her presentation was sent through in advance, to brief and she even provided confirmation of flight arrival details the morning of, which makes it so easy (and stress-free!) from an Event Manager’s perspective. Her presentation content and delivery was very well received and had been well tailored to our specific audience of female real estate professionals. Our attendees spoke very highly of the inspiring, yet also practical keynote. Thanks very much Bernadette!
Real Estate Institute of Queensland

Bernadette was the consummate professional. Her work prior to the events in order to understand them and make sure that the pitch was right to the audience was much appreciated and often this is what makes the difference between a well received presentation or not. She is warm, engaging and knows her stuff. Great tips and her own presenting ability is obviously a great advocate for her material.
Visual Connections Australia Ltd.

Bernadette was extremely insightful. She provided inspiration and practical advice for business owners; was engaging, well-spoken and was wonderful to work with.
Department of Employment

Bernadette was an engaging and knowledgeable speaker who thought 'outside the square' when it comes to new ideas.
BizHub

You are a dynamic professional whose passion is second to none. You understood our requirements and the messages from your presentation resonated well with the attendees. You delivered what you promised and did it in a way that the attendees totally understood. We would certainly recommend you as a speaker for any organisation – you have an amazing array of topics and talents to share. It was such a great pleasure working with you.
De Lorenzo

One of the best workshops I have ever been to!
Coles

Thank you so much, our delegates just loved Bernadette’s session! Rated as the best speaker of the conference, Bernadette was able to provide education in an engaging and entertaining way. Thank you.
Strata Community Australia

Bernadette was the best workshop leader I've seen in a long time.
Mortgage Finance Association of Australia.

It is with pleasure that I recommend Bernadette Schwerdt, a presenter committed to tangible and practical outcomes. Bernadette is a subject matter expert that backs up her sessions with a really engaging and powerful presentation style. From the initial briefing right through to the post-conference follow up, Bernadette is a delight to work with and a true professional. I have no doubt that we will be working with Bernadette again in the near future.
Hillross / AMP

The Copywriting Intensive is a MUST for anyone wanting to get started in copywriting. Bernadette packs so much practical advice into the day, plus there’s loads of activities and workshopping throughout. I can’t recommend this workshop highly enough!
Scoopon/The Catch Group

I can’t tell you enough how much I appreciate the research you did to tailor the marketing course to our audience of scientists. We have received great feedback from participants who found your workshop thoroughly professional, engaging and informative.
Marketing & Communications Manager, Bio 21.

Thank you for presenting at last evening’s event – attendees’ written feedback was resoundingly positive, as expected. Well done, and thank you.
Glen Eira City Council

Bernadette is utterly compelling. A masterful speaker. Inspired
National Online Retailers Association

Thank you again for helping our team overcome the fear of presenting and being able to articulate the features and benefits of what we do. It has been a fantastic experience for all involved, from both a professional point of view and as a team building exercise. The feedback I have received from all our staff can only be described as glowing.
Tennis Australia