Creativity & Innovation
As Executive Creative Director of Australia’s biggest advertising agency for 20 years Marty has probably had to create, judge and sell more ideas than most people would do in ten lifetimes. In a humorous and entertaining presentation that draws on his years of experience Marty shows you how to emulate his success. If your career could be enhanced by getting more ideas that are strategically focussed and then selling your ideas .This is one entertaining talk you really shouldn’t miss. He's the ideas specialist.
Marty was the Executive Creative Director of Australia’s biggest advertising agency George Patterson for 20 years. He’s probably had to create, judge and sell more ideas than most people would do in a ten lifetimes. He’s spoken at marketing and business seminars all around the world. He loves wine, oil painting and his wife, Laura – although not necessarily in that order.
HOW TO GET IDEAS
Everybody has ideas all the time. They’re just not always the right idea at the right time. However there are methodologies, tricks and simple techniques everyone can use to generate ideas that actually work. Marty shows you how; in a humorous and entertaining presentation that draws on his years of experience coming up with ideas. Whether it’s how to solve your biggest business problem or how to get the most out of your business team this talk will show you the way.
HOW TO JUDGE IDEAS
What makes one idea sing while another just sits there and acts dumb? How can you give yourself the best chance of knowing which is the best idea without wastinq g time and money and exhausting your team in pointless think tanks?
How can you give inspiration to others to help them improve the ideas they have?
What lies at the heart of every great successful idea? Marty shows you the methods and the tricks to cut through to the core of the idea and make sure that it sings. It can save your business money, time and fruitless effort. Wouldn’t that be a good idea?
SELLING YOUR IDEAS
Ideas are the most fragile things in the world. Everyone gets them but not everyone knows how valuable they are. That’s why they’re hard things to sell. What about you – do you know how to get people enthusiastically supporting your ideas? There are simple tools and techniques you need to know to give yourself the very best chance of getting your idea – whatever it is – approved. Marty can show you the best way to give yourself the maximum chance for success. He’ll show you how to get around the credibility barrier, how to build belief and how to handle objections. If your career could be enhanced by getting more of your ideas sold, then this is one entertaining talk you really shouldn’t miss.