"Big Dave" Staughton is a scientist and award-winning businessman who makes selling easy. Whether you sell by phone, by email, at trade shows, either face to face or via the web, Big Dave can show you how to get the most from your team, your prospects and your existing customers.
He’s a proven expert on selling off-peak (or selling the long-tail) and has the ability to significantly improve your sales of off-season, slow-moving or less-popular products and services. As Dave says "It's easy to sell what's popular but it’s more profitable to sell what's not"
Big Dave's innovative principles for Gen X & Y Staff, Off-peak and Cross Selling are critical for those Industries with staff that serve & sell.
Dave exudes big energy and big passion! He is funny, frenetic and fired-up when it comes to producing long-term sustainable business results with positive people. David motivates people to move beyond their comfort zone, try new things and get much more out of life. Dave achieves genuine results through improved business leadership, strategy implementation, sales & marketing and most of all improving TEAMWORK !
David has over 20 years experience in a broad range of industries including Mining, Retail, Marketing, Hospitality, Franchise, Travel, Tourism & Consulting. He’s been passionate about business since working in the family hardware store at age 6.
David is a qualified Geologist and worked for five of Australia’s largest Mining Companies. He left to start his own hospitality business and ‘become a Millionaire by age 30’.
In 15 years he grew a function venue empire in Victoria. He built an enthusiastic, high energy hospitality team and hosted more than 2000 weddings & functions - winning Australian Bridal Industry awards three years in a row. He mastered the art of selling off-peak functions and had the busiest single room reception in Victoria.
He owned and operated a Retail Travel Agency for 7 years and was Chairman of Dandenong Ranges Tourism Association for 3 years. He was on the Yarra Valley & Dandenong Ranges Tourism Board and successfully established and operated the local Dandenong Ranges Visitor Information Centre.
In 2001 he successfully sold his businesses and has been using his extensive skills and experience motivating, coaching and training CEO’s and their teams ever since.
David is addicted to learning and personal development and has attended some of the world’s best courses. In addition, David is a prolific reader and owns more than 3000 business books.
David’s clients range from ASX listed companies & multi-million dollar multi-site businesses to private individuals seeking to have a better life. He is witty and entertaining and has been performing in front of an audience for over 15 years.
• Bachelor of Science (1st class Honours) from Melbourne & Monash Universities
• Associate Fellow Australian Institute of Management
• CEO Institute - Syndicate Member
• Certified Practitioner of NLP & Time Line Therapy
• Winner BHP Petroleum Prize
(other topics available on request)
The Secrets of Selling Off–peak
You’ll learn about the critical factors that determine your sales success and what you can do to instantly improve your results. We’ll cover the TEAMSales techniques for selling and maximizing your off-peak business.
Understanding Gen X & Y – Managing Generational Change
Find out the reasons & solutions for staff shortage and the cultural impact of having four generations in the workplace. Full of tips and techniques for dealing with younger staff. How to sell to the Generations.
How to Find & Keep Hard-working staff – Beyond “Gen Y"
In an era of chronic staff shortage and low retention rates, everyone’s heard Gen Y speaker tips about praising and rewarding your ultra-demanding young staff. Now discover practical strategies, tips & techniques you can use to find & keep staff that work. You’ll learn where to find the hardest working staff, how to inspire them and get them to be productive for the long-term.
Maximising your Web opportunities - How to use the Internet to sell more!
Make the most of the Internet to attract more business, build better relationships and discover the one web technique that will revolutionise events sales in the next five years.
Make the Most of your Customer Database with 21st Century Customer Loyalty. Traditional Marketing is failing. People are far less responsive to mass media advertising. Learn how to ‘flip the sales funnel’, maximise your existing relationships and make more sales from what you’ve already got. Find out how to really love your clients and prospects.
Cutting Edge Customer Experiences – Delivering Five Star Service and beyond
Online review sites like TripAdvisor and Eatability have changed the face of customer service expectations. Now everyone’s a critic and outstanding customer service is an expectation. It’s ‘word of mouth on steroids’ and it can make or break your business. Find out about why your online reputation and Net Promoter Score (NPS) are critical to your future success and what you can do about it.
Boosting your Price Confidence - How to charge and get what you’re really worth
Stop begging for business! Learn how to find and keep more lucrative clients. Develop your sales mindset and improve your price psychology. This keynote will change your relationship with money and pump up your profitability.
“Best Ever! - Thank you for your presentations, MC work and everything else that you did (and there was heaps!) at the Vow Financial Conference. You were the glue that held it all together and we are extremely appreciative. The feedback from our network has been extremely positive. I believe that you have truly inspired our clients to realise their full potential. Many of our clients, sponsors and brokers are calling it the ‘Best Conference Ever’."
Marketing Manager, Vow Financial Services
“What a great speaker and performer. The message Big Dave gave to the seasoned professionals at the Institute of Management Consultant's Forum was first class (yet again) and when these guys are impressed - say no more! Very happy to recommend Dave as a great speaker, consultant and overall good guy. Worth every cent."
Managing Director, Spectrum Analysis
“Excellent, Excellent, Excellent! - The extent of just how far Dave Staughton exceeded our expectations cannot be expressed! We are eternally grateful for his massive contribution to the great success of our conference. The guy just seems to know everything and has a unique and thoroughly interesting technique in getting his messages across. Dave went beyond his contracted time and continued to motivate our delegates by contributing to other sessions for hours after his keynote had finished. Without doubt the conference highlight. Don't think - just book him!"
The Outdoor Furniture Specialists Conference
“Dave was truly fantastic! He was voted best speaker at the conference and all delegates absolutely loved him! An amazing, inspirational, highly intelligent, and very funny human being! The presentation was captivating, informative and left the audience dying for more! I honestly can’t say enough about Dave- he is truly fabulous!"
ASPYA Manager, Delorenzo Haircare Conference
“Better than excellent! - Big Dave practices what he preaches. There’s no doubt about it. His enthusiasm and comprehensive content motivated both Yokohama Dealers and Staff. Dave’s preparation was amazing. He had 2 meetings with me in the lead-up. He spoke with our dealers in the days prior to his presentations. He checked attended another guest another guest speaker’s presentation on similar content just to make sure his content wouldn’t conflict. He was helpful to my own presentation and future marketing material. He gave 2 presentations that had the whole room interacting and buzzing. Well done Dave."
Marketing Manager, Yokohama Tyres, 2009 Tyres & More Franchise Conference NZ
SEMINARS & WORKSHOPS
"From the time we first made contact with Dave about conducting these seminars, he has been full of enthusiasm, energy and interest in our company and always willing to suggest new ideas, reference materials and strategies in order to improve the productivity and sales of our company. If you choose to hire Big Dave, your company and staff will greatly benefit and enjoy the seminars that he delivers"
Parkside Group of Companies, Townsville
"We have always found David's presentations valuable and entertaining and our staff have gained great knowledge and benefit from his presentations. In our opinion, David is a quality presenter and will add value to organisations and their staff"
Business Banking Manager, National Australia Bank
“Excellent, David's knowledge and fluency engaged the audience and had them buzzing. His ability to blend Siemens into the presentation was appreciated and gave credibility to and relevance to his examples and observations. Overall a positive thought provoking and engaging dissertation on sales and sales culture. “
NSW State Manager, Siemens
“Dave is always very inspiring and connects well with the audience by including humour and factual information that truly reached our staff. We have seen great improvements in our business following all the training Dave has given us and our staff. Our function sales have increased 100%. Overall, I can honestly say that Dave was the best presenter I have ever heard. I certainly had high expectations of him but these were exceeded. He is very uplifting and is an inspirational speaker that we will continue to engage to train our staff. “
Director, Leonda By The Yarra – Function Venue VIC
“As a Managing Director it is often lonely at the top and I have found David to be a wonderful sounding board, with whom I have been able to discuss any topic and receive an honest, sincere and astute answer"
Managing Director, Goldcross Cycles (Now M.D. Oceania Bicycles)
“I have never met someone as entertaining as Big Dave. I saw him presenting a few conferences to different crowds. What a spectacular experience it was. I'm very lucky to have met him in Australia and also to have him as my Mentor lately." October 10, 2010
Advertising Photographer, Mauro Risch Photography
“I strongly recommend Big Dave's work both as a professional speaker and as a corporate trainer. His dedication to his work, enthusiasm in getting a result for all stakeholders and clients is second to none as is his creativity and knowledge of best business principles, coaching techniques and the marketplace." August 16, 2011
Franchise Manager, Tyres and More
“Having known Big Dave for many years as friends and fellow members of a CEO Institute syndicate. I can certainly tell you he is an energetic and dynamic motivator, who cares about people and getting results. Dave is a brilliant public speaker/ MC who is fun and very entertaining, or as corporate trainer he is great at whipping up activity and boosting sales.
He is a unique character of high integrity and a bigger than life personality. If any business owner/executive seriously wants to improve their bottom line results, Big Dave is the best man to turn to." August 17, 2010
Owner, Vantage Advisory
Dave tailored our sessions to align with the Vision, Mission & Values within the organisation so this made the sessions very personalised. It has empowered managers and made them think outside the box and provide better working environments. Great tips on recruiting and easy to do practical ideas.
COMMUNITY AT WORK
David made my life easy with his professionalism and easy going nature. Nothing was too hard and he was such a calming influence. He was also great in our breaks and evening events networking with our delegates and passing on his words of wisdom which they thoroughly enjoyed.
"Dave is a favourite - energetic, compassionate, witty and well researched".