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David Chalke

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Social Analyst

A science graduate; David’s early career was in Europe with trans-national organisations such as Nestle, Cadbury Schweppes & Wilkinson Sword. On coming to Australia David held the position of Director of Strategy Planning with McCann-Erickson and then a similar post with Y&R Mattingly, until founding the independent consultancy, The Strategy Planning Group in 1990.

David has direct experience across a wide and diverse range of markets and organisations including:

  • Finance & insurance
  • Food & beverage
  • FMCG
  • Toiletries & cosmetics
  • Pharmacy & healthcare
  • Government
  • Advertising & communications
  • Fashion & home wares
  • Grocery
  • Publishing & broadcasting
  • Consumer durables
  • Agri-business
  • Telecommunications
  • Travel & tourism
  • Automotive

David has authored a number of reports on Australian social change:

  • A Green Piece - The rise of consumer environmentalism
  • Fit & Proper - CSR and corporate reputation
  • She Won’t Be Right - The future of the Australian family
  • You Are What You Drive - Australians’ relationships to their wheels
  • When I’ve Made Our Minds Up - Women’s control of household finances
  • Talking About My Generation A dissection of Australia’s Baby Boomers

David is an occasional writer and broadcaster and a widely quoted social commentator.

Presentation Topics:

  • Social Trends and Issues
  • Business Topics
  • Creativity and Innovation

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