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Danny Frawley

Danny Frawley


After Dinner - Coaching - Excellence - Inspiration - Leadership - Motivation - Radio Personalities - TV Personalities - Talent Retention - Teamwork

St Kilda’s finest AFL skipper

Regarded as one the finest leaders of ALF team St Kilda, Danny Frawley led a stellar career taking in 240 games spanning nine years, and included a captaincy that is still, today, unmatched in longevity. Described as a tough and uncompromising full-back, in 1991 Danny led the Saints into the finals for the first time in eighteen years.

Since those celebrated days, Danny went on to coach Collingwood and later Richmond. Today, Danny’s success continues in the corporate and media sectors. He lectures for Linfox on leadership and motivation, and appears regularly on radio and television.

Danny Frawley had an outstanding career with St Kilda, having played 240 games between 1984 and 1995.

An ex-East Ballarat potato farmer and a tough and uncompromising full-back, he went to the Saints as a forward but was in defence after a couple of games.

He won a place in the Victorian team in 1987 and was an All-Australian player the following year. He was appointed St Kilda's captain in 1987 and proved to be a fine skipper leading the club into the finals for the first time in 18 years in 1991. He won St Kilda's best and fairest in 1988 and represented Victoria 11 times. He was St Kilda's longest serving captain and was regarded as one of the game's finest leaders. He led the Saints in 177 games.

He went onto coach Collingwood and most recently Richmond – the Tigers having finished third in 2001 under his leadership.

He now enjoys a successful corporate career with Linfox where he lectures on leadership and motivation. He is also a regular media performer – most notably on MMM and Channel 9.

Presentation Topics Include

  • MC
  • Men's Wellness
  • Culture Change
  • Leadership
  • Mental Health, Addiction and Lifestyle
  • Men's Health
    In Danny’s presentation he addresses key areas (some of which are also listed in the Victorian Health Priorities Framework 2012-2022). He aims to:
    Break down the stigma associated with mental health by presenting an open and captivating summary of his lived experiences.
    Increase our understanding of men’s physical health issues, encouraging men to take their physical and mental health seriously and have an annual health check.


“Danny is a very professional and a well presented speaker. Great acknowledgement of our organisation and associated sponsor of the Breakfast." 
Housing Industry Association

“Danny was very professional & entertaining. The audience thoroughly enjoyed listening to what he had to say & had plenty of questions to ask him afterwards, which he was only too happy to answer." 
Bendigo Student Association

“Danny's efforts far exceeded expectations. He is a professional, a Gentleman and a fun bloke. Danny took the time to mingle with the audience and was very obliging throughout the evening. His talk was captivating and inspiring. We would have no hesitation in highly recommending Danny Frawley for any occasion." 

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