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5 Ways to Boost Your Online Presence

By Admin | 16 December 2017 |

Your online presence is critical to the success of your business. However, just having a website doesn’t mean that you have a strong online presence. Boosting your online presence will help drive more traffic to your website, generate more leads, and, therefore, improve your business success.

How can you boost your online presence? In this article, you will find the top 5 ways to strengthen your brand and help more people find you online.

What is An Online Presence?

First of all, it’s important to know what your online presence is. You online presence is a combination of your brand, how your customers perceive your business, your website, activity on your blog, and how easy it is for users to find you.

5 Ways to Improve Your Online Presence

Here are the best ways that you can improve your presence online.

1. Have a responsive website

First and foremost, it’s important that you have a well-designed responsive website. Responsive web pages are not just easier for mobile users to navigate but Google also gives preference to mobile-friendly websites in search engine results.

You should also make sure that your website is visually appealing and easy to navigate. This means that you increase your chances of engaging internet users who visit your website.

2. Optimise your website content

It’s important to optimise your website content to make sure that it is picked up by the search engines. Although webpage optimisation is an artform in itself, there are a few factors to keep in mind.

  • Write regular blog articles of at least 500 words that focus on a specific phrase relating to your business. These should be phrases that people would use to find your business.
  • Use ideas from Google’s own search engine. For example, when you type in a search phrase, you will notice that Google comes up with suggestions. Use these as a basis for your keywords. Or, at the bottom of search engine results, you will see related phrases. Again, build blog posts around these.

3. Use social media

Social media can be an amazing tool to boost your online presence and engage your customers. So, don’t be afraid to use Facebook, Instagram, or Twitter to interact with your customers.

Social media provides other users and potential customers of social proof of your business brand. How can you use social media to boost your online digital presence? Here are a few easy ways:

  • Have a regular schedule for posting short posts related to your business.
  • Have social media buttons on your webpage that make it easy for users to follow your social media accounts.
  • Only ever post quality content. This includes infographics, videos, images, and links to high-quality articles.
  • Invite users to share your posts.
  • Always reply to comments on your social media profiles.

4. Increase your online presence with paid ads

Using paid ads are a quick and easy way to get more exposure and drive traffic to your website. Pay-per-click advertising can be used to target specific groups of people based on their demographics. This can help guarantee that your ads always appear on the first page of the search engine results.

However, it is very easy to spend a lot of money on paid advertising without seeing any results. Therefore, it is better to always enlist the help of a professional who has experience in Google Adwords campaigns.

5. Communicate with email

Email marketing is still an effective way to connect with your followers. However, for email marketing to be an effective tool to boost your online presence, you need to use it effectively.

How can you do this? Always send high-quality content in your email campaigns. This can be in the form of newsletters, handy guides, or adverts that are of benefit to your customers. You also need to make sure that you don’t send emails too frequently otherwise your customers may unsubscribe.