Digital technologies have revolutionised the way every business operates. Technological advances allow companies to improve communication, employ remote workers, reduce costs, and boost productivity. However, technology, just like any other tool, is only effective when it’s used properly.
Although technology is an intrinsic part of any business, it can have its disadvantages. For example, it can be expensive to install and maintain computer systems. Many consumers complain that technology has resulted in many businesses losing their personal touch. There are also concerns about security breaches and data protection.
How can technology benefit your team and boost efficiency? What steps can you take to prevent technology from becoming a hindrance?
You will find the answers to those questions in this article.
Let’s look at some of the most important ways your team can use technology to work more productively and effectively. You will also find out some of the best tools to use so that technology can help your team.
Software and mobile apps have transformed how teams can collaborate with each other. Sharing documents, spreadsheets, and emails allow team members to work on one project without having to keep track of multiple versions. Permissions can also be set up to allow certain members to either view, edit, or comment on a document.
Some excellent tools to make collaborating easier among team members are:
Many businesses are benefiting by developing websites that meet customer needs and improve their experience. Webchat software, artificial intelligence, and messaging apps can provide tailored customer service in a cost-effective way.
One 2017 survey found that 64% of consumers prefer texting rather than voice calls if they need to contact customer service. Added to this is the fact that 81% of consumers expressed frustration when they couldn’t get through to customer service by phone.
Another way how technology can improve customer service and boost your business is by offering social proof. Leaving online reviews is a way for customers to share their experiences. Also, Google takes note of social proof signals in its search algorithms. Even though some business owners may view the opportunity to leave online reviews as a possible hindrance, the fact is that customers will vent their frustration online somewhere.
When used correctly, technology allows more employees to enjoy a flexible working schedule and maintain a proper work-life balance. Superfast broadband, video-conferencing software, and collaboration apps allow more workers to work from home. This can an excellent solution if the weather is bad, children are sick, or you just want to offer more flexible hours.
Some technology tools that help with remote working are:
Technology gives small businesses the opportunity to grow at a rate that was unimaginable a few years ago. Online shopping allows some businesses to open up their international markets. Other businesses providing local services have seen that they can increase their customer base. Even “bricks and mortar” businesses can see an increase in footfall when they use mobile apps and technology properly.
In order for technology to be an asset to a business, you need to use it properly. Some of the benefits of technological advances have also become a hindrance. For example, the possibility to work from home has meant that some workers face burnout because of taking extra work home.
Here are a few tips to help prevent technology from hindering productivity:
In conclusion, technology is here to stay and can help boost productivity when used correctly.